The course is aimed at people who need to improve their business writing skills in English. While first language speakers will benefit by refreshing their knowledge and skills, the course is especially helpful to second language English speakers.

The broad aim of this course is to develop the knowledge, skills and capabilities for effective business writing. Participants will also explore the underlying values and attitudes which convey respect for one’s audience when communicating. To communicate effectively in the business world learners will be trained to prepare clear, concise and professional English written communication.

Students will have gained exposure to the following genres of business and professional writing:

• *البريد الالكتروني
• Business Letter (Positive News Letter, Negative News Letter, Fundraising Letter, Cover Letter)
• Memo
• Proposal
• Press Release
• Presentation
• Report (Progress Report, Informative Report, Recommendation Report, Business Plan)

Upon successful completion of this course, students should be able to:

• Analyze written and verbal communications and evaluate their usefulness, relevance, rhetorical components, and stylistic elements.
• Think critically about rhetorical choices and audience awareness.
• Compose effective and persuasive written, visual, and oral texts for diverse audiences.
• Recognize and implement the qualities associated with effective business writing, particularly the hallmarks of correctness, conciseness, coherence, and clarity.
• Design visually attractive documents with informative and eye-catching visual elements.
• Use technology to effectively present your messages.
• Conduct research using a broad range of sources, synthesizing and judging the quality of collected information.
• Communicate ethically.
• Write in a variety of workplace genres including resumes, letters, emails, memos, white papers, and reports.